What’s in a name?

A while ago we decided that our Swedish Tracing Paper needed a name of it’s very own. We enlisted the help of some of our customers to come up with a name fit for our haberdashery essential. We took all of the result and turned them over to our talented graphic designer who created this fab logo,

Patterntrace (image)

and Patterntrace was born. After an age of waiting, I’m thrilled to say that we are now the proud owners of a trademark! 

There’s no change at all to the paper, just the name, and after all, what’s in a name..?